BUILD YOUR BUSINESS

 
 

BUILD YOUR BUSINESS
WITH ONE-ON-ONE MENTORING

ARE YOU LOOKING TO GROW YOUR FLORAL BUSINESS?

With over 22 years of experience in both retail and wedding & event design, I am here to help you take the next step in your floral career. I have worked as a bi-coastal wedding & event florist, and I am the owner and lead designer for Petals by the Shore. I am also an ambassador for local, seasonal & American Grown botanicals here at The Floral Source.

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After years of cultivating relationships with farms across the U.S., I’ve been able to learn about seasonality in each region. By intimately working with small local farms, I’ve helped them better understand their demographics and connect with their ideal customers. I would love to help you connect with your ideal client as you grow your business.

Work with me to improve your business and support America’s floriculture industry in a more meaningful and fulfilling way. I want to help you develop your confidence and knowledge as you build a business you love!

These are some of the many topics we can discuss in your mentoring session. They are customized to fit your needs:

  • Learn to price yourself correctly and value yourself appropriately

  • Define and find your ideal client

  • Guidance on wedding consultations

  • Building a proposal for your clients

  • Writing floral recipes

  • Design by color palette instead of a specific flower type

  • Setting boundaries for your business

  • Learn how to source and find the flowers you need 365 days a year from American grown farms

  • Hiring freelance designers to work with you

  • Managing a team

  • Instagram Marketing: Reels, Lives, and more

  • Exploring other income sources and marketing opportunities: Bridal shows, Stem bars, Flower pop-ups, Flower trucks, CSAs, Farm Stands, and Farmers’ Markets

  • Teaching your first workshop

  • Running a local & American grown wedding and event floral business

  • Gain confidence in understanding seasonality, regionally year-round

  • Foam free techniques

  • Sustainable floristry

  • Mindset and Self-Care while running a floral design business

  • Understanding better post-harvest care of product - cut flower/greenery care and processing

  • Understanding the higher price of local and American grown products, and educating your clients

  • Learning how to communicate your sourcing mission to your clients from inquiry to execution of your events

  • And more - ask me anything that you need help with for your floral business!

I understand that creating a successful business as a floral designer is hard work. Adding new business practices can feel stressful, but through our work together, we will break down the barriers and the frustration that comes with sourcing flowers, the ins-and-outs of the floral business world, and help you initiate a new, intentional, meaningful and more confident way to grow your business.

If you are interested in a 1-hour consultation with me, it is $250 per hour.

If after your initial 1-hour consultation, you are interested in long-term one-on-one mentoring,
the price structure is as follows:

  • 3-month 1-hour sessions: $600 (SAVE $150!)

  • 6-month 1-hour sessions: $1050 (SAVE $450!)

  • 12-month 1-hour sessions: $1800 (SAVE $1200!)

Mentoring sessions are available Monday and Tuesday 9am-2pm EST.
Click the button below, and let’s grow your business together!