Salinas, california
August 13, 2026

If you’re ready to level up your farm and invest in the future of your business, this experience was designed for you.

Hosted in collaboration with Green Valley Floral at their working InFlora Cut Flowers™ trial garden, this one-day immersion gives farmer-florists rare, behind-the-scenes access to the seeds, plugs, and sourcing relationships that shape our industry from the ground up.

About Green Valley Floral

Green Valley Floral is a third-generation family farm rooted in the fertile Salinas Valley of Central California.

Across 15 acres of environmentally controlled greenhouse space, they produce more than 80 varieties of craftsman grown garden and spray roses, including premier collections from David Austin, Princess Garden, Meilland and Wabara.

Their work is grounded in a long-standing commitment to sustainability, from hydroponic growing practices to integrated pest management, alongside a deep dedication to fair labor and reducing environmental impact.

This is a farm focused on both people and product, delivering exceptional quality while investing in responsible growing practices that support the future of our industry.

About InFlora Cut Flowers™

InFlora Cut Flowers™ is a dedicated team of breeding, technical, and industry experts focused on supporting cut flower growers at every stage of production.

Through their work, they connect growers to best-in-class varieties, practical growing recommendations and an optimized supply chain designed to meet the needs of greenhouse, tunnel and field-grown cut flower operations.

Their product offerings, available through Express Seed Company, are backed by deep industry knowledge and a commitment to helping growers make informed, strategic decisions.

At its core, InFlora Cut Flowers™ exists to do one thing well: help growers succeed.

What You’ll Experience

Throughout the day, you’ll:

• Explore active seed and plug trials firsthand

• Learn how varieties are evaluated and selected for performance

• Gain insight into crop planning, succession and seasonality

• Understand sourcing logistics from broker to field

• Spend one-on-one time with seed and plug representatives

• Ask direct questions about production, timing and profitability

• Build relationships that support your farm’s long-term growth

At the trial gardens, you’ll have the opportunity to connect directly with representatives from leading breeders, which may include :

Sakata, Danziger, PanAmerican Seed, Evanthia, Miyoshi, Syngenta, Benary, and InFlora Cut Flowers™

These are the companies shaping what we grow. You’ll have the rare opportunity to ask questions, gain insight and build relationships face-to-face.

In addition, you’ll tour Green Valley Floral’s production spaces, where you’ll see firsthand how they grow greenhouse crops year-round, including:

• David Austin roses and other specialty rose varieties

• Limonium

• Callas

• Gerberas

• Tweedia

• Kangaroo paws

• Dahlias

This is about more than seeing what’s growing, it’s about understanding how it’s grown and how those systems can inform your own production and profitability.

Throughout the day, professional photography will be captured for you to use across your website and social media, including headshots and in-field action shots, giving you meaningful, brand-aligned content from your time at the trial gardens.

The experience will conclude with a hands-on, hand-tied bouquet workshop led by Kelly Shore of Petals by the Shore, where you’ll create your own seasonal recipe using botanicals harvested directly from the trial gardens.

The day also includes:

• Coffee provided at morning Meet & Greet

* Lunch provided on site

• A casual dinner in the trial gardens

• Intentional networking with fellow farmer-florists and industry partners

All materials, instruction, and photography are included — just come ready to learn, connect, and grow.

Who This Is For

This experience is designed for flower farmers & farmer florists who are ready to grow with intention and make more strategic decisions in their business.

This is for you if:

• You are actively growing (or planning to grow) cut flowers for market, events or wholesale

• You want a deeper understanding of what to grow, when to grow it and how to source it

• You’re ready to think beyond production and focus on profitability and long-term sustainability

• You value direct access to breeders, other growers, brokers and industry relationships

• You’re looking to strengthen your farm’s systems, not just your designs

• You want professional imagery that reflects your work and brand

• You’re open to learning, asking questions, and engaging in meaningful conversation

You’ll leave with more than flowers. You’ll leave with clarity, confidence, and connections that directly impact how you grow, source and sell.

If you’re ready to make more informed decisions, strengthen your supply chain and invest in the long-term success of your farm then this is your opportunity to do it in one intentional day! We can’t wait to meet you in the fields in California.

Investment: $795

Ticket sales close July 15, 2026

Limited capacity to ensure meaningful access and conversation.