Salinas, california
August 13, 2026

If you’re ready to level up your farm and invest in the future of your business, this experience was designed for you.

Hosted in collaboration with Green Valley Floral at their working InFlora trial garden, this one-day immersion gives farmer florists rare, behind-the-scenes access to the seeds, plugs, and sourcing relationships that shape our industry from the ground up.

Throughout the day, you’ll:

• Explore active seed and plug trials firsthand

• Learn how varieties are evaluated and selected for performance

• Gain insight into crop planning, succession, and seasonality

• Understand sourcing logistics from broker to field

• Spend one-on-one time with seed and plug representatives

• Ask direct questions about production, timing, and profitability

• Build relationships that support your farm’s long-term growth

At the trial gardens, you’ll have the opportunity to connect directly with representatives from leading breeders, including:

Sakata, Danziger, PanAmerican Seed, Evanthia, Miyoshi, Syngenta, Benary and InFlora

These are the companies shaping what we grow, and you’ll have the rare opportunity to ask questions, gain insight, and build relationships face-to-face.

In addition, you’ll tour Green Valley Floral’s production spaces, where you’ll see firsthand how they grow greenhouse crops year-round, including:

• David Austin roses and other specialty rose varieties

• Limonium

• Callas

• Gerberas

• Tweedia

• Kangaroo paws

• Dahlias and more

This is about more than seeing what’s growing, it’s about understanding how it’s grown, and how those systems can inform your own production and profitability.

Throughout the day, professional photography will be captured for you to use across your website and social media, including headshots and in-field action shots, giving you meaningful, brand aligned content from your time at the trial gardens.

The experience will conclude with a hands-on, hand-tied bouquet workshop led by Kelly Shore of Petals by the Shore & The Floral Source, where she will guide you in creating your own seasonal recipe using botanicals harvested by you directly from the trial gardens.

The day also includes:

• Professional photography of your work

• Coffee in the morning & lunch provided on site

• A casual dinner in the trial gardens

• Intentional networking with fellow farmer-florists and industry partners

If you’re ready to make more informed decisions, strengthen your supply chain and invest in the long-term success of your farm, then this is your opportunity to do it in one intentional day!

Investment: $795

Limited capacity to ensure meaningful access and conversation.